A Vision Reimagined: Samsung’s Bold Leap Into AI-Driven Living
In a world increasingly shaped by artificial intelligence, Samsung has unveiled something truly transformative — a living environment where devices don’t just listen but think, learn, and act proactively. At the “Welcome to Bespoke AI” event held in Seoul, Samsung lifted the curtain on its AI Home vision for 2025, painting a compelling picture of the future: homes that are not just smart, but deeply intelligent, safe, and personal.
Unlike yesterday’s smart devices that responded on command, this next-generation lineup — built around Bespoke AI — offers a unified, seamless, and intuitively responsive experience. Whether it’s recognizing your voice, anticipating your needs, or protecting your most sensitive data, AI Home is Samsung’s definitive answer to the smart living revolution.
The AI Home Display: Your Personalized Digital Companion
At the heart of Samsung’s new AI Home vision is a network of smart, screen-enabled appliances, redefining how we interact with technology at home.
The AI Home display, now available in 9-inch and 7-inch sizes across refrigerators and laundry appliances, is not just a screen—it’s your control center, calendar, and assistant. The Bespoke AI Refrigerator offers users a visual interface similar to the acclaimed AI Family Hub™, now enhanced with AI Vision Inside—a food recognition system that identifies processed items automatically, helping users manage groceries and reduce waste intelligently.
Meanwhile, in the laundry room, the AI Home display offers seamless control over washing and drying cycles. It even allows you to monitor and operate other smart devices, consolidating the entire home into a single, sleek touchscreen interface.
Appliance Intelligence That Thinks Ahead
Samsung’s 2025 Bespoke AI lineup doesn’t stop at displays. It incorporates advanced AI capabilities that optimize performance, enhance efficiency, and free up time.
AI in the Kitchen: Cooling That Adapts
Take the Bespoke AI Hybrid Refrigerator, for example. Using embedded sensors and AI algorithms, it tracks internal conditions and predicts temperature shifts, adjusting its cooling cycles to maintain freshness and conserve energy.
Laundry Meets Logic: Smarter Wash, Faster Dry
The laundry lineup introduces AI Wash+ and AI Dry+, able to assess fabric type, weight, and soil levels to determine the perfect wash or dry settings. And for those who value speed, the Bespoke AI Laundry Vented Combo completes a full wash and dry in just 68 minutes, blending time savings with premium results.
Appliance Intelligence That Thinks Ahead
Clean With Confidence: Smarter, Sharper, and More Agile
Samsung has pushed vacuum technology to a new apex with the Bespoke AI Jet Ultra and Jet Bot Steam Ultra.
The AI Jet Ultra now boasts an industry-leading 400W of suction power and a smarter cleaning mode that adjusts based on flooring type and room geometry.
Even more impressive, the AI Jet Bot Steam Ultra brings AI object recognition into play — detecting obstacles as small as 1 cm, including clear liquids. When it hits walls or corners, an extendable brush pops out, scrubbing places other robot vacuums simply can’t reach.
AI Meets Security: Bixby, SmartThings, and Knox Take Control
A truly smart home must also be a secure home. Samsung brings together Bixby, SmartThings, and the powerful Knox security suite to create a trio that offers control, connectivity, and protection.
Voice, Personalized
Samsung’s Bixby now recognizes your voice using Voice ID, logging you into your personal Samsung account and syncing your calendar and preferences instantly. For users with visual impairments, settings from their Galaxy smartphone automatically carry over to the AI Home screen.
Connectivity Without Complication
With SmartThings, managing connected devices — even third-party ones — is simpler than ever. From the AI Home display, users can visualize all devices on Map View, centralizing control and eliminating the need for additional hubs.
Fortified by Knox
Security is non-negotiable. Samsung embeds Knox Vault and Knox Matrix into its 2025 appliances, protecting sensitive data with post-quantum cryptography and ensuring device-to-device security with Trust Chain. Sensitive information like passwords is now housed in dedicated hardware, effectively shielding it from cyber threats.
Upgrades That Don’t Expire: Smart Forward and Global Maintenance
Samsung believes innovation should be sustainable — and accessible. Through its Smart Forward platform, existing appliances receive software upgrades that unlock new features without needing replacement.
And with SmartThings Home Care, Samsung makes sure these innovations are running smoothly. Using predictive diagnostics, the system can detect potential issues, notify users, and even facilitate remote repair sessions. This support now spans Korea, the U.S., France, the Netherlands, and Canada, with more countries to follow.
Human-Centric Design for a Smarter Tomorrow
Human-Centric Design for a Smarter Tomorrow
Samsung’s AI Home is more than a collection of intelligent appliances — it’s a new standard of living. It respects your time, protects your privacy, simplifies daily tasks, and learns your preferences. It turns your house into a responsive, secure, and intelligent sanctuary — a space that truly understands you.
As AI continues to evolve, Samsung ensures its innovations remain relevant, reliable, and responsible, setting the pace for the global smart home movement.
