Samsung’s Grand Olympic Rendezvous: A Fusion of Technology and Sport
Samsung Electronics Co., Ltd. has introduced its most ambitious pop-up experience yet, the Olympic™ rendezvous @ Samsung | Square Marigny. Opened on July 30, 2024, in the heart of Paris, this unique space invites Olympic and Paralympic fans to explore the games through cutting-edge technology and interactive exhibits.
A Visionary Collaboration
Designed by renowned architect Jean Nouvel, the Square Marigny pop-up extends from the Champs-Elysees to Place de la Concorde, near iconic Paris landmarks. The striking glass façade embodies openness and curiosity, symbolizing Samsung’s dedication to delivering extraordinary experiences.
the Square Marigny
Immersive Olympic Journey
Visitors to the Olympic™ rendezvous @ Samsung are taken on a visual journey through Samsung’s Olympic heritage. The exhibit showcases every Olympic Edition phone ever released, including the latest Galaxy Z Flip6 Olympic Edition, and historic Olympic Torches from Athens 2004. Central to the space is the Openness Monument, a spherical screen displaying dynamic footage of skateboarding, breaking, and surfing, alongside Samsung’s message for Paris 2024: “Open always wins.”
Place de la Concorde
Innovation and Interaction
This pop-up isn’t just a historical showcase; it’s an interactive technology playground. Guests can explore Samsung’s latest innovations like the Galaxy Z Fold6 and Z Flip6, experiencing features that enhance everything from travel planning to photography. Samsung’s Galaxy AI highlights how AI-driven technology can enrich daily life and elevate the Olympic experience.
Engaging the Olympic Spirit
Samsung’s exclusive Olympic Pin promotion encourages visitors to participate in Galaxy AI experiences or purchase Galaxy products to receive collectible Olympic Pins. A unique foldable wall made from 171 reused Galaxy Z Fold5 devices showcases captivating videos of breaking, skateboarding, and surfing, using kinetic production techniques to create a mesmerizing display.
Extending the Olympic Experience
Samsung’s commitment extends beyond the pop-up. The nearly 17,000 athletes competing in Paris 2024 are equipped with the Galaxy Z Flip6 Olympic Edition, enhancing their Games-Time experience. Samsung’s 5G connectivity, powered by the Galaxy S24 Ultra, will stream the Opening Ceremony and sailing competitions, bringing fans closer to the action.
Samsung’s Olympic™ rendezvous @ Samsung | Square Marigny is a testament to the company’s dedication to innovation and the Olympic spirit. By merging advanced technology with the excitement of the Games, Samsung continues to inspire and connect people worldwide, making the Paris 2024 Olympics a truly unifying celebration of sport and humanity.