HONOR announces the global launch of the HONOR Magic6 Pro smartphone and the HONOR MagicBook Pro 16 AI-powered laptop, showcasing its commitment to collaboration and innovation to empower the AI era.
[Dubai, United Arab Emirates – February 25, 2024] Global technology brand HONOR today unveiled its new comprehensive strategy for all scenarios by introducing collaboration across AI-supported operating systems and human-understanding AI, along with a range of smart devices with global partners. During the announcement of the global launch of the HONOR Magic6 Pro, HONOR not only revealed the device but also announced the HONOR MagicBook Pro 16, the latest AIPC device, all equipped with AI technologies on the HONOR platform to enable user-centric experiences.
Speaking on the occasion, Mr. George Zhao, CEO of HONOR Device Co., Ltd., said, “As we continue to advance towards the AI era, HONOR is committed to delivering innovations that prioritize humans and provide an open, seamless experience to meet the needs of our customers and solve the problems they may face.” He added, “We are delighted to announce the global launch of the new HONOR smartphones and AI-powered computers, which represent a true revolution in user experience thanks to the industry-leading AI capabilities, breaking boundaries in human-machine interaction.”
Discover the Magic of Artificial Intelligence with HONOR Magic6 Pro
The HONOR Magic6 Pro smartphone is the latest addition to the leading HONOR Magic Series, featuring advanced photography, display, performance, and AI-powered user experiences. In line with its commitment to pushing the boundaries of innovation and putting user experience first, HONOR unveiled MagicOS 8.0, the latest Android-based operating system that offers fully enhanced AI and the first user-intent-based UI in the smart device world. Thus, HONOR is making a breakthrough in user experience by offering completely new and multi-modal methods for humans to interact with their smart devices.
With Magic Capsule and Magic Portal technologies, the HONOR Magic6 Pro provides users with a more personalized experience. With a simple tap on notifications at the top of the screen, Magic Capsule expands to provide additional information and options, giving users instant access to wherever they want without the need to navigate through apps for maximum efficiency. At the same time, Magic Portal leverages AI to understand user messages and behavior, simplifying complex tasks in a single step. For example, AI in Magic Portal quickly recognizes addresses in a text message and directs users to Google Maps, making navigation easily accessible. For social media platforms like TikTok and Facebook, it also works to streamline access and sharing, allowing users to redirect online search results with just one swipe. Moreover, Magic Portal facilitates image-based shopping experiences, seamlessly guiding users to platforms where they can find and purchase desired items.
By working with industry partners and app developers, Magic Portal supports over 100 of the world’s most-used apps, providing users with a smooth experience across different platforms while ensuring they enjoy the full potential of Magic Portal with their favorite apps.
A Glimpse into Inspiring AI Practices
By embracing the spirit of openness and collaboration in the AI era, HONOR actively collaborates with industry partners, striving to deliver more leading technologies to the public. To provide a preview of potential future opportunities, HONOR introduces the open-source LlaMA inside the HONOR Magic6 Pro, which can complete functions such as questions and answers, text writing, and offline reading comprehension. Such industry-wide collaboration could lead to a more creative future for users.
Illustrating the potential of eye-tracking features on smartphones in the future, HONOR unveiled how to control the car without using hands through the AI-powered eye-tracking system in the HONOR Magic6 Pro. The prototype demonstrates how interactions between smartphones and AI-enhanced vehicles can go beyond the screen or voice control elements, paving the way for numerous interactions between humans and devices.
Enjoy a professional sports photography experience with the HONOR Falcon Camera System powered by Artificial Intelligence
As consumers look forward to a year filled with sporting events, HONOR has made it a priority to deliver stunning sports photographs, with improved capture speeds and clearer shots. By introducing the new and enhanced HONOR Falcon Camera System powered by a larger Artificial Intelligence model with a database 28 times larger than the previous generation, the HONOR Magic6 Pro phone features HONOR AI Motion Sensing Capture technology, an advanced AI-powered capture algorithm that predicts and captures shots in crucial moments effortlessly and with exceptional accuracy. The advanced HONOR AI Motion Sensing Capture technology in the HONOR Magic6 Pro outperforms the previous generation by covering a wide range of sports and activities such as jumping, dancing, and martial arts, making it ideal for capturing thrilling moments in sports events and races.
Additionally, the new camera system from HONOR offers a 180-megapixel telephoto lens (f/2.6, OIS) with 2.5x optical zoom and up to 100x digital zoom. The HONOR Magic6 Pro also features an ultra-wide-angle camera with a 50-megapixel lens (f/2.0, EIS) and a powerful main camera with a 50-megapixel lens with a variable aperture (f/1.4 and f/2.0, OIS), allowing for incredibly clear shots without compromising on detail.
Unmatched Display with HONOR NanoCrystal Shield
The HONOR Magic6 Pro phone features the most drop-resistant glass screen among phones to date, offering improvements in screen drop resistance. This has been verified through the 5-star glass drop resistance certification from SGS in multiple scenarios, utilizing advanced materials with a 50% increase in crystal density, enhancing its shock-absorbing capabilities by up to 10 times compared to regular glass.
In addition to its durability, the HONOR Magic6 Pro boasts an industry-leading LTPO Eye Comfort Display2 measuring 6.8 inches, delivering exceptional viewing experience while prioritizing user comfort through a range of innovations that give utmost priority to user comfort. These include the highest PWM dimming levels at 4320Hz, dynamic dimming, customizable Night View Display, and Nature Tone feature.
Powerful Performance Driven by Innovation
The HONOR Magic6 Pro phone is powered by the Snapdragon 8 Gen 3 mobile platform, offering a 30% improvement in CPU performance and a 25% increase in GPU performance for the new devices. Thanks to the Qualcomm® AI engine, AI features in the HONOR Magic6 Pro are smoothly supported, achieving a significant improvement of 98% compared to previous models. Additionally, the Snapdragon 8 Gen 3 mobile platform provides exceptional gaming experiences with efficient battery performance and is packed with advancements that redefine powerful performance.
Recognizing the growing importance of battery life for users relying on their devices for extended periods, HONOR stands out as the first brand to apply emerging battery innovations from other sectors to smartphones. Inspired by the revolutionary electric vehicle (EV) industry, HONOR introduces the entirely new second-generation HONOR Battery with HONOR E1, a silicon-carbon composite chip set that enhances power efficiency, to the HONOR Magic6 Pro. The 5600mAh battery4 demonstrates exceptional performance in low temperatures, allowing users to watch YouTube videos for 81 minutes5 at -20°C with only 10% battery level remaining. Additionally, with HONOR’s 80W wired fast charging technology and 66W wireless fast charging technology6, users can charge the HONOR Magic6 Pro to 100% in just 40 minutes, enabling busy users to quickly charge their devices on the go.
With its advanced battery technology excellence, the HONOR Magic6 Pro has achieved the top position in the global DXOMARK battery rankings with the highest score of 157. Also, with the first five DXOMARK awards granted in 2024, the HONOR Magic6 Pro provides outstanding performance in camera, audio, display, battery, and selfie image quality.
Harnessing Artificial Intelligence to Create an Interconnected Experience for All Scenarios
To enable a smart computing experience for all scenarios, HONOR has launched its latest Artificial Intelligence-powered laptop, the HONOR MagicBook Pro 16, with cross-system collaboration. By leveraging the performance enhancements provided by Artificial Intelligence technology at the fundamental system level from HONOR with the advanced CPU and GPU, the HONOR MagicBook 16 Pro seamlessly shares notifications and syncs content across HONOR smartphones, PCs, and tablets effortlessly with MagicRing, ensuring maximum comfort and accessibility.
By bringing the all-scenario experience to smaller devices, HONOR has also released its latest tablet devices, the HONOR Pad 9. Featuring an impressive 12.1-inch FullView display with 2.5K resolution and a 120Hz refresh rate9, and an eight-speaker sound system with HONOR Histen audio tuning technology. The HONOR Pad 9 is a feature-rich tablet device that provides an exceptional user experience along with its distinctive design.
Announcing PORSCHE DESIGN HONOR Magic6 RSR
At this year’s MWC, HONOR not only officially introduced the foldable smartphone PORSCHE DESIGN HONOR Magic V2 RSR to the global stage for the first time but also teased the announcement of the PORSCHE DESIGN HONOR Magic6 RSR smartphone, a smart device that also embodies the spirit of the Porsche Design brand. Regarding product details and market availability, HONOR will provide more information soon.
About HONOR
HONOR is a leading global smart device brand. Adopting an ambitious strategy to become one of the top technology brands, HONOR aims to create a new ecosystem for smart living through a diverse and integrated range of products and services. The company’s mission is to provide the latest innovative technologies based on intensive research and development efforts to empower everyone around the world to achieve more, by offering a wide range of high-quality smartphones, tablets, laptops, and wearables that suit all budgets. HONOR’s numerous innovative and reliable products allow for meeting the needs of all users and achieving their best versions.
For more information, please visit the HONOR website at https://www.hihonor.com
