Human-Centric Hybrid AI: Ushering in a New Era of Mobile Innovation
Won-joon Choi, EVP & Head of R&D Office, Mobile eXperience Business, Samsung Electronics has announced the launch of Galaxy S24 series ,the first AI-Powered smartphones
We are standing on the cusp of one of the most thrilling and transformative moments in the history of technology. The era of mobile AI has dawned, marked by Samsung’s groundbreaking Galaxy S24 series, our first AI-powered smartphone. This innovation is not just an incremental step but a revolutionary leap that promises to redefine mobile experiences.
Revolutionizing Mobile Experiences with a Hybrid AI Approach
To deliver the tangible benefits of generative AI technology to the Galaxy S24 series, we adopted a hybrid AI approach. This means we combined the strengths of on-device AI with the vast capabilities of cloud-based AI. Mobile devices are increasingly becoming the central hub for our daily activities, and AI holds immense potential to enhance these experiences. Recognizing this, we have focused on making our smartphones more intuitive, efficient, and personal while ensuring user privacy.
Smartphones are indispensable in our daily lives, often used during critical and memorable moments. Samsung’s hybrid AI solution balances the need for instant responsiveness with the versatility of cloud-based AI, all while maintaining stringent privacy controls. This approach not only positions Samsung at the forefront of mobile AI innovation but also ensures that our users can make the most of every moment.
Expanding Possibilities with On-device AI
One of the standout features of our on-device AI is the ‘Live Translate’ functionality. Given that voice calls are a fundamental yet private means of communication, we committed to enabling barrier-free conversations without compromising privacy. Our R&D team worked tirelessly, training and testing AI language models to ensure this feature operates seamlessly on-device.
Samsung’s global R&D network, spanning regions like Poland, China, India, and Vietnam, played a pivotal role in this development. These centers are dedicated to enhancing the languages supported by Galaxy AI, making communication more natural and breaking down language barriers.
This dedication has led to a significant breakthrough: extending the Live Translate feature to third-party messaging apps. This means users can enjoy real-time, private translations across their favorite communication platforms. By integrating this feature into our on-device AI model, we ensure that users’ personal data remains secure.
As the computational power of the latest chips, especially NPUs, continues to advance rapidly, we anticipate incorporating more mobile AI features directly into devices. This will empower more users to embrace AI, making everyday tasks more convenient and secure.
Growing Galaxy AI for Tomorrow’s Needs Today
The introduction of Galaxy AI on the Galaxy S24 series is just the beginning. We are committed to further optimizing the Galaxy AI experience, especially for our foldable devices, which offer unparalleled versatility and flexibility. The synergy between foldable technology and Galaxy AI will unlock new possibilities, enhancing the user experience in unprecedented ways.
Samsung’s commitment extends beyond individual devices to the broader Galaxy ecosystem. As we continue to drive mobile AI innovations, our goal is to meet not only the current needs of our users but also anticipate and address future demands.
