POCO Sets New Standard with Global Launch of F-Series in Dubai
Dubai, United Arab Emirates – May 23, 2024
POCO, a beloved brand among tech enthusiasts, is revolutionizing the flagship smartphone market with its latest POCO F6 series. Designed to cater to the needs of hardcore gamers, photography aficionados, and tech enthusiasts, this series promises significant performance and experience enhancements.
In an impressive showcase of technological innovation, the highly anticipated series was unveiled at a grand global launch event at Expo City Dubai. The event, attended by over 700 guests, attracted a diverse crowd including content creators, tech editors, media representatives, and authorized dealers from around the world. Notably, over 40 prominent UAE-based technology content creators and editors were in attendance.
The highlight of the event was the introduction of two groundbreaking devices: the POCO F6 Pro and the POCO F6. Attendees experienced an immersive hands-on demonstration of the latest series and AIoT products in an interactive zone. Additionally, the event marked the debut of the POCO Pad, the brand’s first tablet, designed to seamlessly integrate work and play.
The POCO F6 Pro The sleek design, available in Black or White, features smooth velvet glass and curved edges for a premium look and feel.
POCO F6 Pro
The POCO F6 Pro boasts a flagship WQHD+ 120Hz Flow AMOLED display, delivering ultra-sharp visuals and an immersive viewing experience. This display technology ensures smoother animations, vibrant colors, and a highly responsive touch interface, perfect for both gaming and media consumption. Powered by the Snapdragon® 8 Gen HyperOS, coupled with up to 16GB of LPDDR5 RAM and 1TB of UFS 3.1 storage, the POCO F6 Pro guarantees lightning-fast performance and superior multitasking capabilities.
The camera system is another standout feature, incorporating a 108MP primary sensor with Dual Native ISO Fusion technology. This technology allows for higher dynamic range and reduced noise, ensuring stunningly clear and detailed photos even in challenging lighting conditions. Burst Mode 2.0 enhances creative possibilities with rapid sequential shooting, while the optimized POCO Imaging Engine ensures swift and accurate image processing. The new Ultra Night Algorithm excels in low-light scenarios, delivering clear and vibrant night photography.
In terms of battery life, the POCO F6 Pro is equipped with a robust 5000mAh battery, ensuring all-day power. The device supports 120W HyperCharge technology, capable of recharging the battery to 100% in just 19 minutes, making it one of the fastest charging smartphones available. The sleek design, available in Black or White, features smooth velvet glass and curved edges for a premium look and feel.
The POCO F6 is engineered for top-tier gaming, featuring the latest Snapdragon® 8 Gen 2
POCO F6
The POCO F6 is engineered for top-tier gaming, featuring the latest Snapdragon® 8 Gen 2 processor with an X4 big core architecture. This setup provides superior CPU and AI capabilities, delivering an unparalleled gaming experience with an AnTuTu score exceeding 1.53 million. POCO’s Wildboost Optimization 3.0 and LiquidCool Technology 3.0 ensure the device remains cool and performs optimally during intensive gaming sessions.
The 6.67-inch Flow AMOLED DotDisplay offers vivid visuals with a 120Hz refresh rate and 2400 nits peak brightness, ensuring smooth and bright display performance even under direct sunlight. The TÜV Rheinland certification guarantees safe and comfortable viewing for extended usage.
The POCO F6’s 50MP triple camera setup, featuring the IMX882 ultra-wide sensor, captures high-quality images in any lighting condition. The large F/1.59 aperture, combined with Optical Image Stabilization (OIS) and Electronic Image Stabilization (EIS), ensures steady and clear shots. The device supports 4K video recording at 60 FPS and includes advanced features like Motion Tracking Focus 2.0, elevating your photography game. Available in Black, Green, or Titanium, the POCO F6 packs a 5000mAh battery with 90W turbo charging, reaching full charge in around 30 minutes.
The POCO Pad, a flagship-level device for entertainment and productivity, features a sleek 12.1-inch 120Hz 2.5K resolution screen.
POCO Pad
The POCO Pad, a flagship-level device for entertainment and productivity, features a sleek 12.1-inch 120Hz 2.5K resolution screen. It offers immersive widescreen entertainment for video streaming, gaming, and productivity tasks, supported by TÜV Rheinland triple eye protection certification and Dolby Atmos®-enhanced quad speakers. Powered by a Snapdragon® 7s Gen 2 processor and HyperOS operating system, the POCO Pad ensures smooth performance for productivity and creativity. Its interconnectivity features, including Home Screen+ Cross-device collaboration and Xiaomi Smart Hub, enhance versatility. The sleek metal unibody design ensures portability, with a massive 10000mAh battery and 33W fast charging for uninterrupted productivity or entertainment. Accessories like the POCO Pad Keyboard and the POCO Smart Pen are available to enhance the user experience with precise writing capabilities.
Product Availability
Official sales will begin on May 25th. The POCO F6 Pro is available in classic Black and White colors with storage options ranging from 12GB+256GB to 16GB+1TB, with early bird prices starting at 1929 AED and 2299 AED respectively. The POCO F6 comes in Black, Green, and Titanium, offering 8GB+256GB and 12GB+512GB variants, with early bird prices starting at 1369 AED and 1479 AED respectively. The POCO Pad is available in Gray or Blue, featuring a single 8GB+256GB variant priced at 1009 AED.
