SEOUL, Korea – July 2, 2024
Samsung and French Visionaries Raymond and Simon Depardon Bring a Fresh Perspective to the Sports of the Olympic and Paralympic Games Paris 2024 With New Art Campaign in the Host City
‘Olympic Games Instants Shared #withGalaxy’ now on view at iconic locations throughout Paris features Team Samsung Galaxy and celebrates the beauty of sport and the City of Light’s iconic architecture.
Samsung Electronics Co. Ltd., a Worldwide Olympic and Paralympic Partner, today unveiled an extraordinary art campaign created by legendary French photographer Raymond Depardon and his son, director and photographer Simon Depardon. The campaign, titled “Olympic Games Instants Shared #withGalaxy,” is now live across the city of Paris, showcasing captivating imagery that offers a new perspective on the power of sport. This initiative is one of many ways Samsung is contributing to the spirit of the Olympic and Paralympic Games as the countdown to Paris 2024 continues.
Olympic Games Instants Shared withGalaxy,” is now live across the city of Paris
As a photographer and filmmaker, Raymond Depardon has captured some of the most iconic images of the century, including portraits of athletes in Olympic competition between 1964 and 1980. The new campaign, developed in collaboration between Samsung and the City of Paris, pays homage to Raymond’s renowned work and represents a passing of the torch. Raymond’s iconic black-and-white archival imagery is exhibited alongside new images from his son Simon, who has focused his lens on some of the latest Olympic and Paralympic disciplines.
The series of images features Team Samsung Galaxy athletes: Sarah Bee (Breaking), Aurélien Giraud (Skateboarding), Mejdi Schalck (Sport Climbing), and Yvan Wouandji (Blind Football). These artworks are currently being showcased at nine iconic Parisian landmarks and city sites, including Rue du Louvre, Pont de la Concorde, and Rue des Pyramides, until early September 2024.
The series of images features Team Samsung Galaxy athletes
“I was thrilled to participate in this project because it is the first time ever that my photos are being displayed alongside my father’s,” said Simon Depardon. “The artwork not only features four incredible French athletes playing their sports but also showcases each athlete’s human character through portraits.” Simon further highlighted the exceptional performance capabilities of the Galaxy S24, which allowed for the creation of artistically fitting images within the city.
From June 24 through September 8, 2024, fans are invited to engage with the campaign by sharing messages of support for Team Samsung Galaxy via a QR code featured on each image. These messages will be displayed at Samsung’s Olympic™ rendezvous @ Samsung | Champs-Elysees 125 and Village Plaza, Samsung’s athlete lounge within the Olympic and Paralympic Village during the Games.
“The mission of the Olympic and Paralympic Games is to bring the world together in a spirit of openness,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “Through our collaborative campaign with Raymond and Simon Depardon, Samsung is utilizing innovative Galaxy technology to write another chapter in the nearly 40-year story of supporting the best ideals that the Olympic and Paralympic Games have to offer.”
The mission of the Olympic and Paralympic Games is to bring the world together in a spirit of openness,
Additional locations for the campaign’s 10 images, which include two of Raymond Depardon’s legendary photos and eight new images from Simon Depardon, are situated at Gare de L’Est, Quartier Saint-Germain, Porte d’Orléans, Stade de France, Rue Vieille du Temple, and Opéra. For more information, visit Samsung Galaxy Experience Paris.
About Samsung Electronics Co. Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory system LSI foundry and LED solutions. Through its SmartThings ecosystem and open collaboration with partners, Samsung delivers a seamless connected experience. For the latest news, please visit the Samsung newsroom.
About Samsung’s Involvement in the Olympic Games
Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally, continuing to shape the digital future of the Olympic Games for Paris 2024 and beyond. Samsung’s commitment to the Olympic Movement extends through Los Angeles 2028, with innovations in wireless communications, AI, VR, AR, and 5G enhancing the Olympic experience.
About Samsung’s Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from the Paralympic Winter Games Torino 2006, Samsung has proudly supported the Paralympic Movement, enabling athletes and fans to share the excitement and inspiration of the Games through its transformative mobile technology. Samsung’s commitment to the Paralympic Games extends through Los Angeles 2028, celebrated through innovative mobile and computing experiences powered by AI, VR, AR, and 5G.
