Embracing Openness with Samsung and TOMORROW X TOGETHER
Samsung Electronics has once again demonstrated its commitment to innovation and openness through its latest collaboration with K-pop sensation TOMORROW X TOGETHER (TXT). The new Galaxy brand anthem, “Open Always Wins,” is not just a song but a celebration of the brand’s core values and an invitation for everyone to embrace challenges with an open mind.
The Anthem: “Open Always Wins”
Released on July 19, 2024, “Open Always Wins” is an alternative rock track that features an energetic guitar riff and the powerful vocals of TXT members SOOBIN, YEONJUN, BEOMGYU, TAEHYUN, and HUENINGKAI. The lyrics, penned by the band members themselves, reflect their personal experiences and the broader theme of openness, echoing Samsung’s philosophy of embracing innovation and new opportunities.
Jamie Park, VP & Head of the Experience Marketing Group at Samsung Electronics, expressed pride in this collaboration, stating, “We are proud to have collaborated with our Galaxy Ambassadors TOMORROW X TOGETHER to create a brand anthem that encapsulates the spirit of openness authentically. We hope it inspires listeners to embrace openness in their own lives and the experiences and opportunities that come with it.”
A Visual and Emotional Experience
The music video for “Open Always Wins” is a visual feast that intertwines scenes of TXT preparing for a performance with inspiring footage of Team Samsung Galaxy athletes overcoming challenges in various sports. This juxtaposition highlights the universal message of perseverance and openness.
A Visual and Emotional Experience
In addition to the music video, Samsung has launched the “Open Always Wins” dance challenge, encouraging fans worldwide to participate and show their support for their favorite athletes. This interactive element not only promotes the song but also fosters a global community united by the spirit of openness.
TOMORROW X TOGETHER: Gen Z Icons
TOMORROW X TOGETHER, known for their compelling soundtracks that resonate with the experiences and emotions of today’s generation, have further solidified their status as Gen Z icons with this collaboration. Their involvement in “Open Always Wins” showcases their dedication to spreading positive messages and encouraging their fans to face challenges head-on.
“We’re excited to collaborate on this meaningful project with Samsung. We’ve infused our single with a sincere message of encouragement, rooting for everyone to bravely face challenges without being disheartened by failure. We believe those who overcome and progress through obstacles are the true champions,” said TXT.
Samsung’s Commitment to Innovation
Samsung’s Commitment to Innovation
Samsung Electronics continues to inspire the world with transformative ideas and technologies. The company’s dedication to redefining the realms of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and more is evident in their seamless, connected experience provided through the SmartThings ecosystem. This latest collaboration with TXT is yet another example of Samsung’s innovative spirit and its ability to foster meaningful partnerships.
“Open Always Wins” is more than just a song; it’s a celebration of the values that Samsung and TOMORROW X TOGETHER stand for. It invites everyone to embrace openness, face challenges with courage, and celebrate the victories that come with perseverance. As Samsung continues to shape the future with its innovative technologies and partnerships, the message of “Open Always Wins” will undoubtedly resonate with audiences worldwide, inspiring them to adopt an open mindset in their own lives.
