Dubai, UAE – 01 July 2024
Samsung Electronics Middle East and North Africa, a global leader in technology and innovation, proudly announces its groundbreaking collaboration with Anghami Inc., the region’s premier music streaming platform. The dynamic ‘Flippin Possible’ campaign (بكل درجة أقدر) celebrates self-expression through the Galaxy Z Flip5, a cutting-edge device that epitomizes boldness and creativity, encouraging users to embrace their unique identities with every flip.
Embracing Creativity and Individuality through Advanced Technology
The ‘Flippin Possible’ campaign is built on the universal belief that anything is achievable. It leverages the Galaxy Z Flip5’s innovative design and advanced technological features to inspire creativity across three core passions — music, dance, and art. This celebration of diverse talents across the Middle East and North Africa aims to redefine personal expression in the digital age.
Embracing Creativity and Individuality
Omar Saheb, Regional VP of Marketing and Online Business at Samsung Electronics MENA, expressed his enthusiasm about the collaboration: “We are thrilled to partner with Anghami and these incredible local talents to bring the ‘Flippin Possible’ campaign to life. This initiative celebrates self-expression and the limitless possibilities that the Galaxy Z Flip5 offers through its state-of-the-art technology. We eagerly await to see how our users will harness their creativity through music, dance, and art.”
Revolutionary Features of the Galaxy Z Flip5
The Galaxy Z Flip5 is not just a smartphone; it is a canvas for self-expression. With its flexible design and powerful features, it empowers users to create and share their stories in unprecedented ways:
- Flex Mode: The innovative hinge design allows the device to stand on its own, enabling hands-free video calls, dynamic selfies, and creative filming angles that were previously unimaginable.
- Advanced Camera System: Equipped with a dual-pixel sensor and AI-powered enhancements, the camera captures stunning images and videos, even in low light, making it perfect for capturing spontaneous creative moments.
- Dynamic AMOLED 2X Display: The vivid, high-resolution screen offers an immersive viewing experience, perfect for enjoying the unique tracks created for this campaign.
- Multi-Active Window: This feature allows users to multitask like never before, running multiple apps simultaneously and seamlessly switching between them, thus enhancing productivity and creativity.
Musical Collaborations with Regional Artists
Musical Collaborations with Regional Artists
To bring this vision to life, Samsung has teamed up with three renowned music artists from the Middle East. Each artist has created a unique track that reflects the essence of self-expression and the campaign’s core message. These tracks are available on the Anghami app:
- Siilawy (Jordan) – Hob Al Madina: A tribute to city life and love. Listen on Anghami
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Siilawy (Jordan)
- Lamia Al Malki (KSA) – Aaysha Hayati: Celebrating living life to the fullest. Listen on Anghami
Lamia Al Malki (KSA)
- Flipperachi (Bahrain) – Flippin’ Possible: Encouraging listeners to express themselves and embrace all possibilities. Listen on Anghami
Flipperachi (Bahrain)
Artistic Contributions and Unique Designs
To enhance the campaign, Samsung collaborated with Dubai-based artist Ibrahim Zaki to create three album covers and a special limited-edition Galaxy Z Flip5 cover design. These designs embody the campaign’s spirit with the message #بكل_درجة_أقدر (‘Bekol Daraja Akdar’ – in every degree possible), allowing users to express their unique personalities in every degree.
Artistic Contributions and Unique Designs
Dance and Digital Engagement
Samsung further amplified the campaign by partnering with talented dancers and choreographers Joyce Amil (Dubai) and Nehmat Abdelkhalik (Lebanon). Moreover, Samsung collaborated with TikTok to launch a special Branded Effect called ‘The Flip Side,’ exclusive to the UAE and KSA. This effect encourages users to dance to the campaign tracks, showcasing their moves and creativity.
- UAE TikTok Link: Dance Challenge
Seamless Integration with Samsung’s Ecosystem
The Galaxy Z Flip5 seamlessly integrates with Samsung’s SmartThings ecosystem, offering a connected experience that extends beyond the device. Users can control their smart home devices, sync with wearables, and manage their digital life effortlessly, making the Galaxy Z Flip5 not just a smartphone, but a central hub for innovation and creativity.
For more information about the ‘Flippin Possible’ campaign, please visit the Samsung Campaign Page.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, memory, system LSI, foundry, and LED solutions. Samsung delivers a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom.
About Anghami
Anghami is the first legal music streaming platform in the Arab world, offering listeners in the MENA region unlimited access to a vast library of Arabic and international music. Anghami provides a seamless music experience with features like offline listening and curated playlists. For more information, visit Anghami.