Samsung Electronics’ presentation at IFA 2024 marks a pivotal moment in technology. With the world shifting towards increased automation and connected devices, Samsung continues to lead by integrating Artificial Intelligence (AI) into everyday life. At the 100th anniversary of IFA in Berlin, Samsung showcased a wide range of AI-powered innovations, aligning with its mission of “AI for All.” By unveiling cutting-edge products such as Galaxy AI-enabled devices and SmartThings appliances, the company demonstrates how technology can simplify lives, enhance creativity, and foster sustainability.
Samsung AI Products at IFA 2024
At the heart of Samsung’s IFA 2024 presentation is a bold commitment to making AI accessible to everyone. Samsung’s vision of “AI for All” encompasses a diverse range of products—from mobile devices to home appliances and entertainment systems—all powered by advanced AI. Samsung’s Chief Marketing Officer (CMO) for Europe, Benjamin Braun, emphasized that AI is not just about innovation but about making life simpler. This approach positions Samsung as a leader in democratizing AI, giving users more time and freedom to focus on what matters most.
Deborah Honig, VP of One Samsung at Samsung UK, on stage at IFA 2024
The Power of AI in Everyday Life
Samsung has made AI a fundamental aspect of its devices. By the end of 2024, the company expects over 200 million Galaxy AI-enabled devices to be in use. These products not only adapt to consumer lifestyles but also contribute to a more sustainable planet. Central to this ecosystem is SmartThings, Samsung’s AI-powered platform that connects over 500 million devices. From managing home appliances remotely to enhancing viewing experiences on Samsung AI-enabled TVs, SmartThings revolutionizes how users interact with technology.
This seamless integration of AI offers users unprecedented control over their environment. The platform allows individuals to adjust settings like lighting, heating, and entertainment systems remotely, thereby tailoring their daily experiences to their preferences. Samsung’s mission to create a more connected, efficient world through AI is reflected in every product announced at IFA 2024.
The Launch of Bespoke AI Laundry Combo
A major highlight at IFA 2024 was the launch of the Bespoke AI Laundry Combo across Europe. This washer-dryer hybrid is a testament to Samsung’s commitment to energy efficiency and user convenience. The product features advanced heat pump drying technology, achieving up to 20% greater energy efficiency than its competitors. This eco-friendly approach is critical as global consumers look for appliances that reduce energy consumption and environmental impact.
With a sleek, space-saving design, the Bespoke AI Laundry Combo allows users to complete wash and dry cycles seamlessly, freeing up valuable time. The AI-driven appliance uses sensors to detect optimal drying temperatures, ensuring clothes are cared for without unnecessary energy use. Samsung’s AI-powered appliances represent the future of sustainable living.
Katharina Mayer, Head of LifeStyle Lab Europe, Digital Appliances, Samsung, on stage at IFA 2024
AI-Enhanced Home Entertainment with The Premiere Projectors
Samsung also announced the launch of two new AI-powered projectors: The Premiere 7 and The Premiere 9. Designed to bring cinema-quality experiences to the home, these projectors use cutting-edge laser technology to deliver 4K resolution and immersive audio. AI features like Upscaling and Vision Booster automatically adjust the image quality, ensuring optimal viewing conditions regardless of the surrounding light.
As consumers increasingly seek personalized entertainment, Samsung’s AI-enabled products, including the Premiere series, cater to this demand. With enhanced AI upscaling, these projectors convert lower-resolution content into 4K quality, allowing users to enjoy an unparalleled viewing experience. This is a clear demonstration of how Samsung is using AI to improve everyday technology.
Galaxy Book Innovations: Combining Power and AI
Among the most exciting announcements at IFA 2024 was the debut of Galaxy Book5 Pro 360 and Galaxy Book4 Edge. These devices are equipped with the latest Intel® Core Ultra processors and Snapdragon® X Plus processors, respectively. What sets these laptops apart is their integration of Galaxy AI, enabling superior productivity, creativity, and connectivity.
The Galaxy Book5 Pro 360, for example, boasts all-day battery life, AI-driven efficiency, and premium display capabilities. Whether used for professional tasks or personal entertainment, the device ensures seamless performance across the entire Galaxy AI ecosystem. Similarly, the ultra-thin Galaxy Book4 Edge provides enhanced AI features such as Copilot+, making it an ideal companion for creators who need power on the go.
Stephanie Chosen, Brand & Product Marketing Manager, Samsung at IFA 2024 on stage
The SmartThings Ecosystem: A Revolutionary AI Platform
One of the core elements of Samsung’s vision for the future is its SmartThings platform, which connects all Samsung devices into a unified ecosystem. The platform’s ability to manage over 500 million devices globally exemplifies the future of interconnected homes. With SmartThings Energy Mode, users can reduce energy consumption by up to 70% for washing machines, a clear example of Samsung’s AI-driven sustainability efforts.
SmartThings isn’t just about convenience; it’s about creating a smarter, more efficient world. By integrating AI into home management, users can make small but impactful changes, from adjusting lighting to controlling their home’s energy use. This AI-powered ecosystem not only simplifies life but also promotes energy conservation, helping users live more sustainably.
AI’s Role in Sustainability and Energy Efficiency
Samsung’s commitment to sustainability extends far beyond its products. At IFA 2024, the company reaffirmed its goal of achieving Net Zero by 2050, with 93% of its Device Experience (DX) Division operations already powered by renewable energy sources. AI plays a crucial role in this journey, particularly through energy-efficient appliances such as Samsung’s AI hybrid refrigerators. These devices intelligently balance power usage by leveraging Peltier cooling technology, which boosts energy efficiency when more cooling is needed.
AI isn’t just making life more convenient; it’s helping the planet. With products like the Bespoke AI Laundry Combo and hybrid refrigerators, Samsung is leading the way in using AI to reduce energy consumption, ultimately contributing to global efforts to combat climate change.
Samsung’s IFA 2024 presentation was a bold statement about the future of technology. By focusing on AI-powered innovation, sustainability, and creating a connected world, Samsung is leading the charge in transforming everyday life. Through products like the Galaxy AI devices, Bespoke AI appliances, and the SmartThings platform, Samsung is making AI more accessible while addressing the global need for energy efficiency. The company’s vision of “AI for All” underscores its commitment to both technological advancement and the well-being of its consumers and the planet.
