In an era where innovation dictates experiences, Sony Middle East and Africa (MEA) has once again raised the bar with its groundbreaking 2025 BRAVIA TV lineup and the spectacularly powerful ULT Power Sound series.
Unveiled amidst excitement at W Yas Island, Abu Dhabi, this 2025 launch represents more than just technological upgrades — it’s about unlocking new dimensions of home entertainment experiences.
Sony’s 2025 vision focuses on cinematic immersion, intuitive designs, and next-generation soundscapes, blending technology seamlessly into modern lifestyles.
Let’s dive into this extraordinary evolution that promises to transform every living room into a stunning cinematic paradise.
BRAVIA 8 II: Unlocking True Cinematic Realism at Home
When it comes to modern entertainment, the Sony BRAVIA 8 II is nothing short of an artistic revolution.
Blending form and function with its Slim One Slate design, it ensures that nothing distracts you from the stunning images it renders.
Powered by Sony’s proprietary XR Processor and the latest generation QD-OLED panel, the BRAVIA 8 II doesn’t just display content — it breathes life into it.
The XR Triluminos Max™ technology showcases billions of shades with natural vibrancy, while the AI Scene Recognition System optimizes every frame in real-time, delivering breathtaking authenticity.
Meanwhile, Acoustic Surface Audio+™ transforms the screen itself into a speaker, enveloping you in rich, cinematic sound directly from the action you see.
In essence, the BRAVIA 8 II is more than just a TV — it’s the future of home cinema, right in your living room.
BRAVIA 8 II: Unlocking True Cinematic Realism at Home
Sony BRAVIA 5 and BRAVIA 2 II: Tailoring Entertainment for Every Home
BRAVIA 5: Premium Experience for the Enthusiast
Positioned for enthusiasts who seek quality without compromise, the BRAVIA 5 carries the DNA of Sony’s flagship models at a more accessible price point.
Featuring XR Backlight Master Drive, this LED marvel achieves remarkable contrast and vivid detail — whether you’re indulging in the subtle nuances of indie films or the grandeur of Hollywood blockbusters.
Available in sizes up to 98 inches, it brings big-screen excitement into your home without missing a beat in performance.
BRAVIA 2 II: The Smart Entry to 4K Excellence
Designed as the perfect entry point into Sony’s cinematic world, the BRAVIA 2 II blends essential features like Dolby Atmos®, DTS:X® compatibility, and 4K upscaling with the user-friendliness of Google TV.
Even older HD favorites look fresh and dynamic, providing an upgraded viewing experience that bridges the gap between nostalgia and innovation.
With BRAVIA 5 and BRAVIA 2 II, Sony caters to every kind of home — from premium cinephiles to casual binge-watchers.
ULT Power Sound Series: Feel the Beat, Everywhere
Sony’s 2025 ULT Power Sound Series is a love letter to music enthusiasts who crave massive bass, dynamic vibes, and unstoppable energy.
ULT TOWER 9 and ULT TOWER 9AC: Command the Party
Imagine a speaker that breathes life into every beat — that’s exactly what the ULT TOWER 9 and ULT TOWER 9AC achieve.
Activate the ULT button to toggle between deep low-frequency bass (ULT1) or punchier, vibrant bass (ULT2).
With 25-hour battery life, 360° Party Lights, and Party Connect (linking up to 100 compatible speakers), Sony ensures your party never skips a beat.
ULT FIELD 5 and ULT FIELD 3: Music on the Move
Portability meets power in the ULT FIELD 5 and ULT FIELD 3.
Both speakers offer IP66/IP67 waterproofing, saltwater resistance, dynamic sound clarity, and extended battery life — perfect for adventures anywhere from sandy beaches to city rooftops.
ULTMIC1: Elevating Karaoke to New Heights
To complement the ultimate sound series, Sony introduces the ULTMIC1 wireless microphones.
Paired seamlessly with ULT speakers, they promise crystal-clear vocal performance, ensuring karaoke nights become unforgettable memories.
ULTMIC1 is Elevating Karaoke to New Heights
Revolutionizing Home Theatre: The BRAVIA Theatre Range
Sony didn’t stop with televisions and portable speakers — it reimagined the home theatre experience itself.
BRAVIA Theatre Bar 6: Immersive Sound, Compact Power
With a 3.1.2ch sound system and Dolby Atmos®/DTS:X® support, the BRAVIA Theatre Bar 6 transforms even casual TV sessions into sensory adventures.
Its Voice Zoom 3™ AI ensures every whisper, every roar, and every dialogue is crisp, clear, and perfectly balanced.
BRAVIA Theatre System 6: Cinema Comes Home
Delivering 1000W of raw, powerful audio, the BRAVIA Theatre System 6 offers a 5.1 channel surround sound setup, integrating Vertical Surround Engine and Multi Stereo Boost to create a genuinely cinematic experience — right from your couch.
BRAVIA Theatre Rear 8 and Sub 7: Completing the Soundscape
Optional but irresistible, the BRAVIA Theatre Rear 8 and Sub 7 wireless speakers use 360 Spatial Sound Mapping to adapt the soundstage to your room’s specific layout — letting you not just hear the action, but feel it.
Sony MEA’s 2025 Vision: Beyond Technology, Towards Experiences
Quoting Tadato Kimura, Sony’s Global Sales and Marketing Officer:
“Today’s consumers aren’t seeking just technology upgrades – they’re looking for experiences that are intuitive, curated and immersive.”
Indeed, Sony’s 2025 strategy is rooted in providing users intuitive, deeply immersive experiences — whether through dazzling visuals, room-shaking sound, or effortless smart functionality.
Jobin Joejoe, Managing Director of Sony MEA, echoed this commitment:
“Our aim is to ensure that consumers in the region gain access to the latest technologies at the same time as the global launch.”
Sony’s 2025 lineup is not just ahead of the curve — it redefines it.
Jobin Joejoe, Managing Director of Sony MEA
“Our aim is to ensure that consumers in the region gain access to the latest technologies at the same time as the global launch.
Frequently Asked Questions (FAQs)
What makes the Sony BRAVIA 8 II unique?
The BRAVIA 8 II fuses cutting-edge XR Processor AI with QD-OLED technology, offering lifelike color, perfect blacks, and immersive sound from the screen itself.
How does the ULT Power Sound series enhance parties?
ULT speakers like TOWER 9 offer deep bass modes, synchronized 360° Party Lights, and Party Connect features, creating an unbeatable live concert vibe anywhere.
Which Sony 2025 TV is best for budget-conscious consumers?
The BRAVIA 2 II is a smart choice, offering stunning 4K upscaling, Dolby Atmos sound, and Google TV features at an affordable price point.
Can BRAVIA Theatre Systems work with older TVs?
Yes, Sony’s BRAVIA Theatre Bar 6 and System 6 can integrate with a variety of TVs while still delivering immersive Dolby Atmos and DTS:X experiences.
Are ULT speakers waterproof?
Absolutely! Models like ULT FIELD 5 and ULT FIELD 3 come with IP66/IP67 waterproof and dustproof ratings, making them ideal for outdoor adventures.
How does 360 Spatial Sound Mapping work?
It uses precise spatial analysis of your room to optimize speaker output, crafting a truly three-dimensional soundstage tailored uniquely to your environment.
Sony’s 2025 vision
With the launch of the 2025 BRAVIA TVs and the ULT Power Sound series, Sony MEA hasn’t just updated its product lines — it’s revolutionized the entire home entertainment experience.
These innovations promise to unlock cinematic greatness, bringing intuitive, vibrant, and thrilling experiences right to the heart of every home.
As we move towards a future shaped by immersive technologies, Sony stands at the forefront, inviting you to be part of a new entertainment revolution.
Get ready to transform your living room into a futuristic paradise.
