Bel Group and Saudi Food Bank Strengthen Ramadan Iftar Initiative
A Commitment to Giving Back During Ramadan
Bel Group, a global leader in dairy and plant-based foods, has reaffirmed its commitment to social responsibility by expanding its partnership with the Saudi Food Bank (Et’aam) for the second consecutive year. This initiative, featuring the beloved Kiri® brand, aims to provide 20,000 fresh and nutritious Iftar meals to communities across Jeddah during the holy month of Ramadan.
By carefully curating each meal with Kiri® cheese, fresh juice, bread, and fruits, this collaboration ensures not only nourishment but also the preservation of Ramadan’s core values—kindness, generosity, and community spirit.
Driving Impact Through Corporate Social Responsibility
Bel Group’s dedication to social impact is deeply embedded in its mission. Antoine Fiévet, Chairman of Bel Group, emphasized:
“Giving back to the communities where we operate has always been at the heart of Bel Group. This partnership allows us to create a meaningful difference for families in Saudi Arabia during Ramadan.”
Rabih Tay Bou Dargham, Sales Director for Bel Group in the KSA and Levant, further highlighted the significance of the initiative:
“At Kiri®, we believe in the power of kindness. Partnering with the Saudi Food Bank enables us to extend our commitment to social good, ensuring that families in need receive a wholesome meal to break their fast.”
A Vision Aligned with Saudi Vision 2030
This initiative aligns seamlessly with Saudi Vision 2030, which prioritizes food security, social responsibility, and sustainability. The Saudi Food Bank has been instrumental in addressing food waste and hunger, rescuing over 15 million meals and redistributing them to those in need.
Mohammed Jamal Al-Osaimi, Assistant CEO of the Saudi Food Bank, expressed gratitude for this partnership:
“This collaboration goes beyond meal distribution; it strengthens our shared mission to combat food insecurity. Together, we ensure that no one goes without a nourishing meal during Ramadan.”
Kiri®: A Beloved Brand Rooted in Kindness
For nearly 50 years, Kiri® has been a household staple in the Middle East, offering premium cheese products loved by families. With its indulgent texture and creamy taste, Kiri® continues to bring people together, embodying its core philosophy of kindness and community support.
A Legacy of Generosity
Bel Group’s continued partnership with the Saudi Food Bank underscores the power of corporate social responsibility in making a tangible difference. By providing 20,000 nutritious meals, this initiative not only supports those in need but also reinforces the essence of Ramadan—compassion, unity, and generosity.
